Integrate with partners

Step-by-step guides for MMP and partner integrations.

How to set up postbacks with AppsFlyer

Updated 11 months ago

To successfully track your campaign performance, you must integrate postbacks with your MMP. This guide walks you though how to set up postbacks with AppsFlyer.

Step 1: Sign in to AppsFlyer and select your app.

Sign in to AppsFlyer. From the startup page, type the name of your app into the search bar and click the app of your choice.

Step 2: Find and select Mobavenue to configure postback settings.

From the left sidebar, click Active Integrations. Type "Mobavenue" into the search bar. Then, click and add Mobavenue. This takes you to Mobavenue integration, where you can configure your postback settings.

Step 3: Toggle on Activate partner to start sending data to Mobavenue.

From the Integration tab, toggle on Activate partner. This toggle must be on to allow data sharing between AppsFlyer and Mobavenue.

Step 4: Toggle on organic/non-organic indication.

We recommend toggling on Share organic/non-organic indication to be able to tell whether an install was organic or not.

Step 5: Set up default postbacks to send Mobavenue all postback data.

For Default postbacks, select All media sources, including organic from the drop-down menu for each event. This option lets you share with Mobavenue all postback data, which includes Mobavenue-attributed, unattributed, and organic data.

Important: Unattributed postbacks don't include any of your media source information.

Step 6: Toggle on In-app event postbacks and specify a postback window for in-app event postbacks.

Be sure to toggle on In-app event postbacks. You must select an option for In-app event window to specify for how long in-app event postbacks are sent to Mobavenue following install, reattribution or re-engagement. For In-app event window, we recommend choosing Lifetime to ensure that in-app event postbacks are always sent to Mobavenue for optimizing your campaigns.

Tip: If you are an advertiser working with an agency and both you and your agency are using Mobavenue, you can set up separate postback windows, given that the agency has been granted permission to configure in-app event postbacks.

Step 7: Specify in-app events to send postback data for.

Select Send all events (excludes uninstalls and sessions) and All media sources, including organic to send Mobavenue all postback data, which includes Mobavenue-attributed, unattributed, and organic data for campaign optimization.

Step 8: Review and save your postback settings.

When you are finished, click Save Integration.